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Modernes Reputationsmanagement: Der Gute Ruf ALS Schlüssel Zum Erfolg
Paperback
Business GeneralMarketingGeneral Sociology
ISBN13: 9783658326395
Publisher: Springer Gabler
Published: Feb 6 2021
Pages: 180
Weight: 0.71
Height: 0.42 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch erklärt, wie modernes Reputationsmanagement von Unternehmen und Organisationen erfolgreich und nachhaltig gestaltet werden kann - insbesondere in volatilen Zeiten des digitalen und gesellschaftlichen Wandels.
Emotionale Aspekte und vor allem die Frage, wofür ein Unternehmen steht und eintritt, spielen eine immer wichtigere Rolle - zum Beispiel bei der Kaufentscheidung des Kunden. Die Reputation eines Unternehmens als immaterieller Vermögenswert bestimmt damit ma geblich den Erfolg und muss bei allen unternehmerischen Herausforderungen professionell, integriert und zielorientiert gemanagt werden.
Ein Buch voller überraschender Perspektiven, neuer Zusammenhänge, interessanter Insights und hilfreicher Praxistipps.
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