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Kommunikation in Open Innovation-Prozessen Von Kleinen Unternehmen
Paperback
Series: Entrepreneurship
ISBN13: 9783658238216
Publisher: Springer Gabler
Published: Sep 19 2018
Pages: 247
Weight: 0.71
Height: 0.56 Width: 5.83 Depth: 8.27
Language: German
Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wertschöpfung und stellt ihre Zusammenhänge, ihre Wechselwirkungen und damit ihre Bedeutung für das gesamte Unternehmen dar.
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