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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!: Wie Neueste Erkenntnisse Aus Der Verhaltensforschung Und Den Neurowissenschaften Mar
Hardcover
Business GeneralManagementMarketing
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ISBN13: 9783658140564
Publisher: Springer Gabler
Published: Jan 31 2018
Pages: 240
Language: German
Praktische Anleitung für kundenzentriertes Bottom-up-Marketing
Lernen Sie Kaufprozesse zu erfassen und zu lenken
Überblick über marketingrelevante Forschungsresultate aus Sozialpsychologie, Verhaltensbiologie und Neurobiologie
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