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International Führen Und Steuern: Werkzeuge Für General Manager
Paperback
Publisher Price: $43.99
ISBN13: 9783112233962
Publisher: de Gruyter
Published: Oct 5 2026
Pages: 470
Language: German
Globalisierung, digitale Transformation und disruptive Märkte stellen General Manager und Führungskräfte vor enorme Herausforderungen. Wer internationale Geschäfte erfolgreich steuern will, braucht praxisnahe Werkzeuge, erprobte Konzepte und eine ganzheitliche Sicht.
Dieses Buch liefert genau das: einen systematischen und gleichzeitig umsetzungsorientierten Leitfaden für das Management weltweiter Geschäfte. Es verbindet fundierte Management-Ansätze mit konkreten Praxistipps - von der Gestaltung globaler Wertschöpfungsketten über strategisches Preismanagement bis hin zu M&A und den neuen Möglichkeiten durch Künstliche Intelligenz
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