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Internationale Trends in Der Markenkommunikation: Was Globalisierung, Neue Medien Und Nachhaltigkeit Erfordern
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658015169
Publisher: Springer Gabler
Published: Dec 18 2014
Pages: 181
Weight: 0.71
Height: 0.42 Width: 6.69 Depth: 9.61
Language: German
Anabel Ternès und Ian Towers regen an, neue Ansätze des Marketings weiterzuverfolgen und im Unternehmensalltag umzusetzen. Neben einer allgemeinen Darstellung des Status quo zum jeweiligen Thema liegt deshalb ein Akzent des Buches auf der Praxisnähe. Erfolgreiche Beispiele aus der Praxis, Tipps, Hinweise und Checklisten geben einen guten Einblick in das Thema und können gleichzeitig direkt für den Alltag in Unternehmen und Organisationen genutzt werden. In diesem Buch sind Autoren versammelt, die ein fundiertes theoretisches Wissen gepaart mit professioneller Praxiserfahrung, oft auch aus der Beratungspraxis, aufweisen.
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