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Die Innovationskraft Von Touristischen Familienunternehmen: Faktoren Für Entscheidende Wettbewerbsvorteile
Paperback
Series: Bestmasters
ISBN13: 9783658045661
Publisher: Springer Gabler
Published: Jan 2 2014
Pages: 186
Weight: 0.61
Height: 0.47 Width: 5.83 Depth: 8.27
Language: German
Für Familienunternehmen, die sich durch eine enge Verknüpfung von Familie, Eigentum und Traditionsbewusstsein auszeichnen, ist die Fähigkeit, innovative Neuerungen hervorzubringen zu einem entscheidenden Wettbewerbsfaktor geworden. Dies hat im Tourismus und im Speziellen in touristischen Familienbetrieben bisher allerdings nur unzureichend Beachtung gefunden. Judith Strobl knüpft an den aktuellen Stand der Forschung an und untersucht, welche Faktoren die Innovationskraft in touristischen Familienbetrieben beeinflussen. Dazu entwickelt die Autorin ein theoretisches Modell, das sie mithilfe eines quantitativen Forschungsdesigns und multivariaten Auswertungen prüft. Am Beispiel von Mitgliedsbetrieben ausgewählter Hotelkooperationen in Österreich identifiziert sie sowohl unternehmensinterne als auch -externe Faktoren, und untersucht den Einfluss sogenannter Familiness auf den Innovationsgeist.
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