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Handbuch Corporate Citizenship: Corporate Social Responsibility Für Manager
Hardcover
ISBN13: 9783540363576
Publisher: Springer
Published: Oct 11 2007
Pages: 538
Weight: 2.08
Height: 1.19 Width: 6.14 Depth: 9.21
Language: German
Hier liefert ein versiertes Autorenteam die fundierte Gesamtsicht der vielfältigen Anwendungen von Corporate Social Responsibility (CSR) und Corporate Citizenship im täglichen Wirtschaftsleben. Es gibt Managern und CSR-Verantwortlichen das erforderliche Rüstzeug an die Hand, um mit der gesellschaftlichen Verantwortung des Unternehmens Wettbewerbsvorteile zu erzielen und so einen nachhaltigen Unternehmenswert aufzubauen. Das Buch ist ein Ideenkatalog mit praxisbezogenen Vorschlägen für die Umsetzung im Unternehmen. Zugleich vermittelt es wertvolles wissenschaftliches Hintergrundwissen. Praktiker aus unterschiedlichsten Bereichen geben Insiderwissen weiter und zeigen, wie Corporate Citizenship erfolgreich angewendet werden kann.
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