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Erfolgsfaktor Verantwortung: Corporate Social Responsibility Professionell Managen
Hardcover
ISBN13: 9783540262794
Publisher: Springer
Published: Jan 17 2006
Pages: 170
Weight: 0.97
Height: 0.50 Width: 6.14 Depth: 9.21
Language: German
Unternehmerische Wohltaten sind nicht neu: Spenden haben beispielsweise eine lange Tradition. Neu hingegen sind die Professionalisierung des unternehmerischen Engagements und die Verkettung mit der Unternehmensstrategie. Unternehmen tragen Verantwortung gegenüber Kunden und Investoren, ihren Mitarbeitern und der Gesellschaft insgesamt. Wie werden sie dieser Verantwortung gerecht? Welche Unternehmen zeichnen sich dabei besonders aus und weswegen? Auf der Basis der Ergebnisse des Good Company-Wettbewerbs bietet das Buch Strategien, Handlungsalternativen und Perspektiven.
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