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Grundlagen, Ziele und Möglichkeiten des Online Vertriebs. Eine kritische Darstellung
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ISBN10: 3346332829
ISBN13: 9783346332820
Publisher: Grin Verlag
Published: Feb 26 2021
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346332820
Publisher: Grin Verlag
Published: Feb 26 2021
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln, Sprache: Deutsch, Abstract: Die vorliegende Arbeit stellt die wesentlichen Merkmale des Online Vertriebs dar und soll dem Leser einen Überblick über die Grundlagen, die Voraussetzungen, die Ziele und die Möglichkeiten des Online Vertriebs geben. Zu Beginn dieser Arbeit wird in Kapitel zwei auf die Grundlagen des Online Vertriebs ein-gegangen. Dazu wird zunächst der Online Vertrieb definiert und danach die historische Entwicklung dargestellt. Daraufhin werden sowohl die IT Voraussetzungen als auch die kaufmännischen und organisatorischen Voraussetzungen erläutert, die ein Unternehmen erfüllen muss, um den Online Vertrieb erfolgreich zu implementieren. Einen weiteren Schwerpunkt stellen die Ziele des Online Vertriebs dar. Insbesondere werden die Verkaufsplattform und der Onlineshop näher beleuchtet und erläutert. Zum Abschluss von Kapitel 2 werden Risiken, Gefahren, aber auch Chancen und Vorteile des Online Vertrieb kritisch dargestellt. Danach wird im Praxistransfer die Firma Eschmannstahl GmbH zunächst charakterisiert, um die Produkte und Dienstleistungen vorzustellen. Nachdem der Status quo in der Firma ermittelt wurde, wird es einen Ausblick für die Durchsetzbarkeit des Onlineshops geben. Abschlie end wird es einen allgemeinen Ausblick für die Zukunft des Online Vertrieb geben.
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