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Führend Innovieren
Hardcover
ISBN13: 9783658054670
Publisher: Springer Gabler
Published: Dec 12 2014
Pages: 168
Weight: 0.83
Height: 0.50 Width: 5.83 Depth: 8.27
Language: German
Warum innovieren manche Unternehmen erfolgreicher als andere? Welches Unternehmensverständnis steckt dahinter? Wer sind die Führungspersönlichkeiten, die mit und in ihren Unternehmen führend und nachhaltig innovieren?
Friedrich Nitschke, Wolfgang Plischke und Siegfried Russwurm erläutern im Gespräch mit Werner Seidenschwarz, wie Innovationen in ihren Unternehmen entstehen und umgesetzt werden. Das Werk führt den Leser dabei mithilfe innovativer Erfolgsgeschichten - wie dem project i von BMW, der SIMATIC von Siemens oder dem Aspirin von Bayer - hinter die Kulissen.
Mit zahlreichen Beispielen zu radikalen Durchbruchsinnovationen und nachhaltigen Innovationsmustern für Unternehmer, Manager und allen an Innovationen interessierten Lesern.
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