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Festivalkreuzfahrten: Zielgruppen Und Erfolgsfaktoren
Paperback
Series: Essentials
Business GeneralManagementMarketing
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ISBN13: 9783658521561
Publisher: Springer Gabler
Published: Aug 14 2026
Pages: 44
Language: German
Dieses essential beschäftigt sich systematisch mit Festivalkreuzfahrten - einem hybriden Format an der Schnittstelle von Tourismus und Eventmanagement. Wie attraktiv sind Festivalkreuzfahrten für potenzielle Zielgruppen? Welche Erfolgsfaktoren spielen eine Rolle? Und welche Erwartungen verbinden unterschiedliche Segmente mit einem solchen Angebot? Auf Basis einer explorativen Befragung werden Zielgruppen, Präferenzen und Preisvorstellungen analysiert und daraus Handlungsempfehlungen abgeleitet. Diese Publikation eröffnet dem Marketing von Festivalkreuzfahrten damit strategische Chancen - zur Zielgruppenerweiterung, zur Profilierung gegenüber standardisierten Kreuzfahrtprodukten und zur Verlängerung der touristischen Saison.
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