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Erfolgsfaktoren Im Dorfmarketing: Wie Das Gemeinschaftsgefühl Ortsansässiger Bürger Gesteigert Werden Kann
Paperback
Series: Bestmasters
ISBN13: 9783658473778
Publisher: Springer Gabler
Published: Mar 14 2025
Pages: 122
Weight: 0.37
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Dörfliche Gemeinschaften stehen heute vor gro en Herausforderungen und die Zeiten landwirtschaftlich geprägter Idylle sind vielerorts längst vorbei. Im Schatten von Gro städten oftmals als Schlafdörfer von Berufspendlern abgetan, suchen Dörfer neue Wege, Gemeinschaftsgefühl und Teilhabe zu steigern. Die Integration von Neubürgern stellt dabei eine wesentliche Herausforderung dar. Mit regionalen Marketingma nahmen lassen sich sowohl einheimische als auch neue Bürger effektiv erreichen. Wie dörfliche Gemeinschaften am besten die Dorfbewohner erreichen können, wird in diesem Buch betrachtet - mit Handlungsempfehlungen für die ehrenamtliche Praxis.
In einer qualitativen Befragung von 16 Dorfinitiativen im Raum Norddeutschland konnte der Masterabsolvent Erik Balzer wertvolle Erkenntnisse über Vereinsstrukturen, Aktivitäten und Organisationsmethoden im Dorfkontext erlangen. Diese Arbeit entstand bei Prof. Dr. Jan-Paul Lüdtke an der Fachhochschule Wedel im Rahmen einer E-Commerce Masterarbeit im Jahr 2023.
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