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Erfolgsfaktor Standortplanung: In- Und Ausländische Standorte Richtig Bewerten
Hardcover
ISBN13: 9783540884705
Publisher: Springer
Published: Mar 19 2009
Pages: 449
Weight: 1.95
Height: 1.20 Width: 6.40 Depth: 9.50
Language: German
Die Bewertung internationaler Produktionsstandorte wird für Unternehmen immer wichtiger. Standortentscheidungen werden aber oft vorrangig unter Kostengesichtspunkten getroffen. Enttäuschte Rückverlagerer zeigen, dass das Risiko des Scheiterns dabei hoch ist. Für viele Fehlentscheidungen sind methodische Defizite mit verantwortlich. Welche Parameter sind für Standortvergleiche erfolgskritisch? Werden die Optimierungspotenziale am bestehenden Standort einbezogen? Wird der Netzwerkbedarf am jeweiligen Standort bedacht? Welche Szenarien zukünftiger Entwicklungen sind denkbar? In dieser überarbeiteten Auflage zeigen die Autoren aktuelle Trends und häufige Fehler bei Standortentscheidungen auf und stellen in der Praxis erprobte Methoden vor, wie Industriefirmen strategisch fundierte und dynamische Standortvergleiche ausgestalten können.
Ein Buch für Praktiker wie auch für Wissenschaftler, die sich mit internationalem Management und Standortentscheidungen beschäftigen.
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