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Globale Produktionsstrategien in Der Automobilzulieferindustrie: Erfolgsmuster Und Zukunftsorientierte Methoden Zur Standortbewertung
Hardcover
ISBN13: 9783540707950
Publisher: Springer
Published: Mar 16 2007
Pages: 220
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: German
Standortentscheidungen sind Grundsatzentscheidungen von höchster strategischer Bedeutung. Vielfach sind sie nicht umfassend begründet, sondern beruhen auf wenigen, vorrangig monetären Aspekten. Automobilzulieferer agieren bei Auslandsproduktionsstrategien besonders dynamisch. Die Autoren analysieren Zukunftstrends, Erfolgsmuster und Entscheidungsfaktoren für Standortstrategien der Branche. Darauf aufbauend konzipieren sie neue Ansätze zur fundierten und zukunftsorientierten Standortbewertung, die auf in der Praxis bewährte Entscheidungsmethoden setzen. Dadurch entsteht ein facettenreiches, abgesichertes Gesamtbild je nach Standortalternative für alle, die Standortentscheidungen treffen oder sich mit internationaler Standortplanung befassen.
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