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Erfolgsfaktor Innovation: Ideen Systematisch Generieren, Bewerten Und Umsetzen
Paperback
ISBN13: 9783642620638
Publisher: Springer
Published: Aug 30 2012
Pages: 285
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: German
Unternehmen müssen, wenn sie auf Dauer überleben wollen, innovieren. Was man tun kann, um notwendige Innovationen systematisch und möglichst effizient und effektiv zu generieren, zeigt das Buch. Innovation wird hierbei als hoch komplexer, sozialer, von wirtschaftlichen Interessen geleiteter Prozess betrachtet, den man gezielt beeinflussen kann. Da der Autor einerseits die Rahmenbedingungen der Innovation wie auch die Vorgehensweisen bei deren Generierung fundiert beschreibt, spricht das Buch sowohl Praktiker als auch wissenschaftlich interessierte Leser an.
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Erfolgsfaktor Innovation: Ideen Systematisch Generieren, Bewerten Und Umsetzen
Wahren, Heinz-Kurt
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Wahren, Heinz-Kurt
Erfolgsfaktor Innovation: Ideen Systematisch Generieren, Bewerten Und Umsetzen
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