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Erfolgsfaktor Innovation: Ideen Systematisch Generieren, Bewerten Und Umsetzen
Hardcover
ISBN13: 9783540030829
Publisher: Springer Nature
Published: Nov 7 2003
Pages: 285
Weight: 1.31
Height: 0.69 Width: 6.14 Depth: 9.21
Language: German
Unternehmen müssen, wenn sie auf Dauer überleben wollen, innovieren. Was man tun kann, um notwendige Innovationen systematisch und möglichst effizient und effektiv zu generieren, zeigt das Buch. Innovation wird hierbei als hoch komplexer, sozialer, von wirtschaftlichen Interessen geleiteter Prozess betrachtet, den man gezielt beeinflussen kann. Da der Autor einerseits die Rahmenbedingungen der Innovation wie auch die Vorgehensweisen bei deren Generierung fundiert beschreibt, spricht das Buch sowohl Praktiker als auch wissenschaftlich interessierte Leser an.
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