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Entscheidungsorientiertes Management: Einführung in Eine Konzeptionell Fundierte, Pragmatische Entscheidungsfindung
Paperback
Series: de Gruyter Studium
Publisher Price: $38.99
ISBN13: 9783110638134
Publisher: de Gruyter Oldenbourg
Published: Sep 7 2020
Pages: 327
Weight: 1.85
Height: 1.10 Width: 6.70 Depth: 9.40
Language: German
Managen hei t Entscheiden. Ein dynamisches Unternehmensumfeld bringt fortlaufende Entscheidungsbedarfe hervor. Die sich hieraus ableitenden Entscheidungssituationen sind aufgrund zugrundeliegender Zielsetzungen sowie der angewendeten Entscheidungsregeln zu bewältigen. Eine tendenziell zunehmende Komplexität des unternehmerischen Umfeldes erfordert neben einem vergangenheitsbezogenen Erfahrungsschatz antizipativen Weitblick.
Dieses Buch verfolgt einen pragmatischen Ansatz: Es gliedert sich gemä den unternehmerischen Entscheidungsabläufen und integriert theoretische Hintergründe und Konzepte dort, wo sie praktische Aspekte zu verdeutlichen und zu befruchten vermögen. Und es beleuchtet die Hintergründe und Strukturen unternehmerischer Entscheidungssituationen, um dann für die Analyse und Umsetzung hilfreiche Konzepte zu erörtern. Schlie lich werden dem Entscheider über die Erläuterung praxisorientierter Entscheidungsinstrumente konkrete Handlungsunterstützungen zur professionellen Entscheidungsfindung an die Hand gegeben.
Onlinematerial zum Buch:
Ein begleitendes Web Based Tutorial ist unter folgendem Link abrufbar: Entscheiden in komplexen Situationen (FOM Hochschule für Ökonomie & Management)
Videos zum Buch sind unter folgenden Links aufrufbar:
- Kaufentscheidungsmodelle (Youtube)
- Präsumtive Ebene des 4x3 Kaufentscheidungsmodells (Youtube)
- Affektive Ebene des 4x3 Kaufentscheidungsmodells (Youtube)
- Konative Ebene des 4x3 Kaufentscheidungsmodells (Youtube)
-
Kognitive Ebene des 4x3 Kaufentscheidungsmodells (Youtube)
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