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Das Einzigartige Unternehmen: Mit Dem Potenzialscanner Strategische Wettbewerbsvorteile Entdecken
Paperback
ISBN13: 9783642624544
Publisher: Springer
Published: Dec 5 2012
Pages: 183
Weight: 0.61
Height: 0.41 Width: 6.14 Depth: 9.21
Language: German
Jenseits gängiger Managementkonzepte zeigt dieses Buch Möglichkeiten auf, wie Unternehmen auf Basis ihrer spezifisch gewachsenen Potenziale ihren Weg zur Einzigartigkeit finden können. Im Mittelpunkt des Ansatzes steht der Potenzialscanner diese Toolbox hilft, die bereits vorhandenen, aber nicht bekannten oder nicht systematisch genutzten Stärken des Unternehmens zu identifizieren, die als verborgene Schätze in Fähigkeiten, Wissensbeständen, spezifischen Abläufen o.ä. liegen können. Sechs Fallbeispiele schildern konkrete Anwendungsfälle aus Unternehmen und zeigen, mit welchem Ergebnis der Potenzialscanner dort eingesetzt wurde. Lessons learned runden die Darstellung ab.
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