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Digitale Transformation Strategisch Steuern: Vom Zufallstreffer Zum Systematischen Vorgehen
Hardcover
ISBN13: 9783658361860
Publisher: Springer Gabler
Published: Apr 2 2022
Pages: 233
Weight: 1.16
Height: 0.63 Width: 6.14 Depth: 9.21
Language: German
Stefan Winners, Vorstand Digital bei Hubert Burda Media
Beyond the buzzword - Endlich schafft es jemand, das Chaos um die digitale Transformation systematisch zu entwirren. Thomas Hess stellt mit seinem Buch wahrlich die Leitplanken für das Management digitaler Transformationsprojekte auf. Während andere viel versprechen und wenig halten, gibt Thomas Hess dem Leser vielmehr einen Gestaltungsrahmen als ein Patentrezept mit.
Dr. Christoph Steiger, ehem. Vorstandsmitglied und CDO der Hoffmann Group
Prof. em. Dr. Dr. h.c. Hubert Österle, Universität St. Gallen
Der Autor
Prof. Dr. Thomas Hess ist Direktor des Instituts für Wirtschaftsinformatik und Neue Medien der LMU München. Erbeschäftigt sich seit über 20 Jahren mit dem digitalen Wandel von Unternehmen. Dazu hat er eine in Europa führende Forschungsgruppe aufgebaut, die über das Internet Business Cluster München, den Münchner Kreis und die Netvolution GmbH als Spin-off des Instituts stark mit der unternehmerischen Praxis verbunden ist.
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