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Digitale Transformation Des Marketings Und Vertriebs in B2b-Unternehmen: Konzepte Und Anwendungsbeispiele
Paperback
Series: Essentials
ISBN13: 9783658348885
Publisher: Springer Gabler
Published: Aug 25 2021
Pages: 54
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
Die digitale Revolution verändert Marketing und Vertrieb in B2B-Unternehmen grundlegend. Dieses Buch behandelt die wesentlichen Trends und Technologien, von digitalem B2B-Marketing zum virtuellen, datengestützten Vertrieb. Es enthält konkrete Handlungsempfehlungen für die digitale Transformation von Marketing- und Vertriebseinheiten. Dabei zielt der Autor immer darauf ab, digitale Ansätze mit den Vorteilen des persönlichen Vertriebs zu verbinden. Durch seine Kompaktheit ermöglicht das Buch Marketing- und Vertriebsexperten, sich sehr schnell mit den wesentlichen Elementen der digitalen Zukunft vertraut zu machen und diese mit ihrem täglichen Handeln zu verbinden.
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