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Dialogmarketing Perspektiven 2014/2015: Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing
Paperback
ISBN13: 9783658088750
Publisher: Springer Nature
Published: Jun 9 2015
Pages: 274
Weight: 0.75
Height: 0.60 Width: 5.83 Depth: 8.27
Language: German
Innovationsstarke Branchen - und dazu zählt das Dialogmarketing ganz eindeutig - benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven erscheint 2014/2015 bereits im neunten Jahr und vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurück auf den 9. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2014 an der Hochschule Mainz veranstaltete.
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