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Datengetriebenes Marketing: Wie Unternehmen Daten Zur Skalierung Ihres Geschäfts Nutzen Können
Paperback
MarketingDatabasesProbability & Statistics
ISBN13: 9783658450618
Publisher: Springer Gabler
Published: Oct 18 2024
Pages: 94
Weight: 0.30
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche. Insbesondere im Marketing besitzen Daten eine hohe Relevanz, denn sie helfen, den Kunden zu verstehen und geeignete Ma nahmen abzuleiten. Doch viele Unternehmen tun sich schwer, einen Einstieg in das datengetriebene Marketing zu finden.
Jonas Rashedi stellt mit diesem Buch einen Orientierungs- und Handlungsrahmen vor, der Unternehmen bei der Umsetzung und organisatorischen Verankerung eines datengetriebenen Marketings unterstützt. Der vorgestellte Prozess ist unabhängig von aktuell vorhandenen technologischen Lösungen gestaltet, sodass er für Unternehmen längerfristig Gültigkeit besitzt.
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