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Das Online-Targeting Der Zukunft: Mit First-Party-Data Zu Nachhaltigem Wachstum
Paperback
ISBN13: 9783658498306
Publisher: Springer Gabler
Published: Feb 21 2026
Pages: 156
Weight: 0.47
Height: 0.37 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unternehmen stellen müssen. Die Autoren fassen Handlungsoptionen für ein zukunftsorientiertes, effizientes und datenschutzkonformes Targeting zusammen und bewerten die möglichen Vorgehensweisen aus Sicht von Publishern und Advertisern. Denn ohne eine konsistente, datenschutzkonforme Wiedererkennung über alle Touchpoints und Geräte hinweg droht nicht nur der Verlust an Targeting-Möglichkeiten, sondern auch eine fragmentierte Sicht auf den Kunden - mit Folgen für Analyse, Attribution und Kampagnenerfolg.
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