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Corporate Volunteering: Unternehmen Im Spannungsfeld Von Effizienz Und Ethik
Hardcover
Series: Uniscope. Publikationen Der Sgo Stiftung
ISBN13: 9783834918130
Publisher: Gabler Verlag
Published: Jul 5 2012
Pages: 297
Weight: 1.55
Height: 0.75 Width: 6.69 Depth: 9.61
Language: German
In der aktuellen Debatte über die Rolle von Unternehmen in der sich wandelnden Gesellschaft stellt sich immer stärker die Frage nach der sozialen Verantwortung. Experten aus Wissenschaft und Praxis untersuchen auf der Grundlage einer repräsentativen Befragung von mehr als 2.000 in der Schweiz tätigen Unternehmen das gemeinnützige Engagement dieser Unternehmen und ihrer Mitarbeiter. Au erdem werden anhand von Fallstudien und Evaluationen konkreter Corporate-Volunteering(CV)-Programme wichtige Erkenntnisse zur Einbettung und Umsetzung von CV-Aktivitäten in Betrieben dargestellt. Untersucht werden dabei die Beweggründe der unterschiedlichen Teilnehmergruppen, die strukturelle und kulturelle Einbettung im Unternehmen sowie die Rahmenbedingungen für erfolgversprechende Kooperationen mit NPOs. Abschlie end werden Handlungsfelder aufgezeigt und Anregungen zur Umsetzung von CV in der Unternehmenspraxis gegeben.
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