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Consumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten
Paperback
Series: Forum Marketing
ISBN13: 9783658342340
Publisher: Springer Gabler
Published: Jul 16 2021
Pages: 200
Weight: 0.60
Height: 0.47 Width: 5.83 Depth: 8.27
Language: German
Das Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumverhalten motiviert werden können. Die fokussierte Analyse von Einflussfaktoren der Gewissensaktivierung zeigt dabei auf, unter welchen Bedingungen sich diese moralisch stärker bzw. weniger stark bewegt fühlen, ihre Kaufentscheidungen an sozial-ökologischen Kriterien auszurichten. Die Erkenntnisse liefern Handlungsempfehlungen für Anbieter nachhaltiger Produkte und verbraucherpolitische Akteure.
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