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Szenario-Management Und Strategic Foresight: Methoden - Anwendungen - Best Practices
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ISBN13: 9783662728703
Publisher: Springer Gabler
Published: Oct 7 2026
Pages: 744
Language: German
Dieses Herausgeberwerk bietet einen umfassenden Überblick über aktuelle Ansätze, Einsatzfelder und bewährte Verfahren im Szenario-Management und Strategic Foresight. Die Zunahme von Komplexität und Ungewissheit ist überall greifbar. Damit geraten traditionelle Prognoseinstrumente an ihre Grenzen. Unternehmen und öffentliche Institutionen müssen verschiedene Zukünfte - sogenannte Szenarien - erkennen, durchdenken und bei ihren Entscheidungen berücksichtigen. Die Beiträge stammen von Expertinnen und Experten aus der Foresight-Community und zeigen, wie Szenarien helfen, Unsicherheiten zu strukturieren, strategische Optionen zu bewerten und zukunftsrobuste Entscheidungen zu treffen. Zunächst werden die theoretischen Grundlagen, wichtigsten Ansätze und Rahmenkonzepte dargestellt sowie vielfältige Anwendungen von Szenarien in Strategie, Innovation, Change und Kommunikation vorgestellt. Zahlreiche Best Practices aus Unternehmen, Institutionen und öffentlichen Einrichtungen geben einen Einblick in die Szenarien-Praxis. Das Buch richtet sich an Fach- und Führungskräfte, Zukunftsforscher sowie alle, die Szenario-Techniken professionell einsetzen möchten.
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