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Agile Innovation: Mit Neuem Schwung Zum Erfolg
Paperback
ISBN13: 9783658465834
Publisher: Springer Vieweg
Published: Feb 11 2025
Pages: 259
Weight: 0.99
Height: 0.59 Width: 6.69 Depth: 9.61
Language: German
Innovationen sind für Unternehmen lebensnotwendig. Dies gilt in sich mit hohem Tempo revolutionär verändernden Märkten für Startups wie für Bestandsfirmen. Allerdings fehlt beiden heute oft die nötige Wirksamkeit der Innovationsanstrengungen, weil der Reifegrad der Ausführung oder das Geschäftsmodell Kunden nicht wirklich begeistert. Oder weil das nötige Umsetzungstempo lahmt. Dabei sind viele Faktoren und vor allem die von den Führenden geprägten kulturellen Rahmenbedingungen erfolgsentscheidend. Doch Agilität und Startup-Mentalität - häufig zitiert - sind nicht automatisch ein Allheilmittel für nachhaltigen Innovationserfolg.
Dieses Buch greift wesentliche Prinzipien agilen Managements auf, adressiert Schwachstellen in der klassischen Innovationspraxis und löst synergetisch das sich ergebende Spannungsfeld von Prozessorientierung und Wandlungsfähigkeit auf. Es sorgt als praxisorientierter Leitfaden mit Orientierungshilfen für nachhaltigen Innovationserfolg und Disruption imUnternehmensalltag.
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