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Agenturauswahl: Der Weg Zur Richtigen Kommunikationsagentur
Paperback
Series: Essentials
ISBN13: 9783658073350
Publisher: Springer Nature
Published: Oct 30 2014
Pages: 53
Weight: 0.22
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
Ralf Nöcker liefert einen Überblick über den Agenturmarkt und zeigt auf, dass der Auswahl einer passenden Kommunikationsagentur allergrö te Bedeutung zukommt. Häufig wird sie, was Tragweite und Aufwand betrifft, verglichen mit der Besetzung einer Top-Führungsposition im Unternehmen. Der Autor stellt eine Übersicht der Auswahlkriterien, Berichte von Praktikern aus Marketing, Einkauf und Agentur sowie weiterführende Links vor und liefert dem Leser eine umfassende Hilfestellung bei allen Themen rund um das Thema Agenturauswahl.
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