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From Idea to Income: Small Business, Big Standards
Paperback
Publisher: David Rafus
Published: Jul 31 2026
Pages: 174
Weight: 0.53
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
From Idea to Income: Small Business. Big Standards.
Nobody handed David Rafus a roadmap. After seven years in the Marines, he built a trucking company from scratch with no mentor and no manual - then went on to launch a veteran-focused promotions company, a nonprofit, a coffee company, and a coaching practice. He made the mistakes so you don't have to.
From Idea to Income is the straight-talking guide for anyone sitting on a business idea - or already in the fight and looking for solid ground. This isn't theory from someone who studied entrepreneurship from a distance. It's twenty years of real decisions, real failures, and real lessons, broken down into the ten areas that actually determine whether a small business survives and grows or stalls out.
Inside, you'll learn how to:
- Shift your mindset from employee to owner - and why that shift changes everything
- Lead a team, even when you've never led one before
- Master the financial numbers that make or break a business
- Build systems that free you from doing everything yourself
- Sell, market, and deliver a customer experience people talk about
- Hire and build a team that makes your business better, not harder
- Scale without breaking what you built
- Use AI to compete instead of getting left behind
Each chapter ends with concrete Action Steps, and the appendix includes worksheets to help you apply what you're reading - not just think about it.
If you're ready to stop guessing and start building with a plan grounded in real experience, this book is your starting point.
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