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The Fundamentals of Business-To-Business Sales & Marketing
Hardcover
AccountingMarketingReal Estate
ISBN13: 9780071408790
Publisher: McGraw-Hill Companies
Published: Sep 11 2003
Pages: 208
Weight: 1.09
Height: 0.98 Width: 6.10 Depth: 9.30
Language: English
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
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