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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
Hardcover
Business BiographiesManagementMarketing
ISBN13: 9781647197070
Publisher: Booklocker.Com Inc
Published: Oct 15 2021
Pages: 274
Weight: 1.15
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
1 different editions
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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
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