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Friends With Features and Benefits: A Marketer's Guide to Scoring with Social Media
Paperback
ISBN13: 9780615822587
Publisher: Createspace
Published: Oct 11 2013
Pages: 140
Weight: 0.47
Height: 0.33 Width: 5.98 Depth: 9.02
Language: English
If marketing or business development is what you do, then reading Ken Weiss' new book, Friends with Features and Benefits is a must! This book is one of the most insightful business books you'll read. It's thorough, interesting, easy to read, and clever. Spending time with Friends With Features and Benefits is the best investment you could make in your business this year. Ken's done a great job! - Lon Safko, Author of The Social Media Bible & Fusion Marketing Bible
A great look at the promises and pitfalls of social media. Real life examples, insightful concepts and easy-to-implement strategies give marketers the guidance they need to run successful social media programs.- Jim Kukral, Author of Attention, This Book Will Make You Money
Ken shows that scoring with social is all about creating content that is worth spreading...that actually solves our customers pain points. - Joe Pulizzi, founder Content Marketing Institute and Author of Epic Content Marketing
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