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Manuel d'anti-marketing: 77 tactiques marketing expliquées pour moins se faire piéger
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Publisher: Hermann
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
Bref, les consommateurs se font souvent plumer, sans même s'en rendre compte...
Faut-il pour autant interdire le marketing ? Plus facile à dire qu'à faire ! La seule parade possible aux abus de ces professionnels, c'est plus de connaissances, pas plus d'interdictions: informer les « cibles des marketeurs (vous), afin qu'ils se fassent un peu moins piéger.
C'est précisément l'objectif de ce manuel: rebattre les cartes afin de les remettre entre vos mains, vous les consommateurs, en fournissant, avec humour mais précision, des informations sur ce qui se passe de l'autre côté du miroir, chez ces marketeurs dont on connaît si peu les techniques.
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