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Gestion du marketing pour débutants Comment la gestion du marketing vous permet de créer et d'établir votre marque, de développer des relations avec v
Paperback
Publisher: Sebastian Wahlig
Published: Dec 27 2023
Pages: 90
Weight: 0.23
Height: 0.22 Width: 5.00 Depth: 8.00
Language: French
Vous êtes intéressé par la gestion du marketing, mais vous avez besoin d'un résumé des principes de base pour bien comprendre et évaluer les possibilités pour vous-même ? Alors ce guide est fait pour vous: Une gestion marketing intelligente est un outil important pour la construction d'une marque et la fidélisation durable des clients.
Vous avez certainement déjà entendu parler du fameux marketing mix, mais que recouvre-t-il exactement ? Qu'en est-il du marché existant, comment se fait la délimitation et comment développer une stratégie marketing appropriée sur la base de ces informations afin de pouvoir fidéliser durablement les clients ?
Toutes ces questions trouveront dans ce livre des réponses faciles à comprendre, qui vous aideront à avoir une vue d'ensemble des principes de base.
Vous y trouverez également des conseils pratiques importants ainsi qu'un plan d'action en 10 étapes pour construire votre propre plan marketing.
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