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Food, Wine and China: A Tourism Perspective
Paperback
Series: Routledge Studies of Gastronomy, Food and Drink
Business GeneralCookbooks GeneralTravel General
ISBN13: 9781032339115
Publisher: Routledge
Published: Jun 13 2022
Pages: 316
Weight: 1.00
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.
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