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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fast Shopper, Slow Store

Fast Shopper, Slow Store

Paperback

Investing & FinanceManagementMarketing

ISBN10: 1476718709
ISBN13: 9781476718705
Publisher: Atria Books
Published: Sep 29 2012
Pages: 80
Weight: 0.21
Height: 0.21 Width: 5.50 Depth: 8.38
Language: English
From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples--from Amazon to Barnes & Noble to Google-- Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

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