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Excellence in Internal Communication Management
Paperback
Business GeneralManagementMarketing
ISBN13: 9781631576751
Publisher: Business Expert Press
Published: Jan 3 2017
Pages: 242
Weight: 0.73
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.
Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.
The book concludes with predictions of the future of internal communications research, theory development, and practices.
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