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Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations
Hardcover
ISBN13: 9781538152287
Publisher: Rowman & Littlefield Publishers
Published: Dec 15 2023
Pages: 256
Weight: 1.06
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
1 different editions
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