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Entrepreneurial Management in Small Firms
Paperback
ISBN13: 9781848600256
Publisher: Sage Publications Ltd
Published: Dec 1 2009
Pages: 272
Weight: 1.05
Height: 0.70 Width: 6.60 Depth: 9.40
Language: English
This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
Key Features
- Examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products/services, and successfully launch these into the market
- Includes a chapter dedicated to social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting real world case studies including Apple′s iPod, Facebook and YouTube to illustrate how entrepreneurial firms succeed
- Offers learning features including learning aims, summaries, points for discussion, and further reading
- Provides a companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students
Entrepreneurial Management in Small Business will prove a practical and engaging read for all higher-level undergraduate and postgraduate students on entrepreneurship courses, and those with an interest in the broader SME, enterprise and small business management fields.
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