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El Principio del Control Percibido
Paperback
Publisher: Adiel
Published: Sep 18 2025
Pages: 122
Weight: 0.33
Height: 0.26 Width: 5.50 Depth: 8.50
Language: Spanish
Si eres vendedor, ejecutivo o emprendedor y sientes que a veces el mercado dicta las reglas, este libro te mostrará cómo recuperar la dirección y convertir la percepción de control en tu ventaja competitiva más poderosa.
En esta era de saturación y clientes que no escuchan vender ya no depende solo de argumentos lógicos, sino de tu capacidad de devolverle a tus clientes lo que han perdido, seguridad y autonomÃa.
El Principio del Control Percibido es la guÃa que revela cómo los vendedores, ejecutivos y emprendedores de alto nivel pueden entrenar su mente para generar entornos donde el cierre de la venta es el unico camino correcto para un cliente.
Dentro de este libro descubrirás:
- Cómo funciona la percepción de control en el cerebro y por qué puede inclinar la balanza de una negociación.
- Estrategias prácticas para mantener autoridad frente a clientes escépticos y mercados saturados.
Herramientas para reducir la ansiedad y convertir la presión en desempeño superior.
Este no es un libro de teorÃa. Es un manual de batalla diseñado para quienes deben tomar decisiones rápidas, vender en escenarios complejos y sostener credibilidad frente a un cliente cada vez más informado.
Adiel Gutiérrez es mentor y estratega de negocios experto en llevar emprendedores y equipos comerciales a construir sistemas de ventas sostenibles. Su trabajo combina tecnicas de vanguardia que estan revolucionando la manera de resolver problemas y hacer crecer empresas y negocios con resultados tangibles.
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