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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0198297793
ISBN13: 9780198297796
Publisher: Oxford University Press
Published: Nov 2 2000
Pages: 320
Weight: 1.02
Height: 0.65 Width: 6.40 Depth: 9.22
Language: English
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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