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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Paperback
ISBN13: 9781138008946
Publisher: Routledge
Published: Jul 4 2014
Pages: 136
Weight: 0.55
Height: 0.30 Width: 6.80 Depth: 9.60
Language: English
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.
This book was published as a special issue of the Journal of Marketing Communications.
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