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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Hardcover
ISBN13: 9780415668927
Publisher: Routledge
Published: Apr 28 2011
Pages: 142
Weight: 0.90
Height: 0.60 Width: 6.90 Depth: 9.90
Language: English
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.
This book was published as a special issue of the Journal of Marketing Communications.
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