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Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference
Hardcover
Series: Eurasian Studies in Business and Economics, Book 16
ISBN13: 9783030650841
Publisher: Springer Nature
Published: Mar 2 2021
Pages: 360
Weight: 1.56
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
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