• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ethno Advertising: Nationalism In Advertising

Ethno Advertising: Nationalism In Advertising

Paperback

Marketing

ISBN10: 9363558495
ISBN13: 9789363558496
Publisher: Evincepub
Published: Jan 15 2025
Pages: 186
Weight: 0.78
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Ethno Advertising delves into the interplay between nationalism and advertising, exploring how patriotic themes shape consumer behavior, identity, and global narratives. This book examines how governments, corporations, and institutions leverage national symbols and values to build marketable identities while balancing global influence and local awareness. Through real-world case studies, it highlights the psychological impact of nationalistic messaging, ethical considerations, and cultural integration in branding. Offering valuable insights, it equips readers to craft effective campaigns that resonate with diverse cultural audiences in an increasingly globalized world.

Also in

Marketing