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Entrepreneurial Marketing Practice and Performance

Entrepreneurial Marketing Practice and Performance

Paperback

Marketing

ISBN10: 6208012880
ISBN13: 9786208012885
Publisher: LAP Lambert Academic Publishing
Published: Oct 4 2024
Pages: 172
Weight: 0.57
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria, investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.

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