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Elements of Retail Salesmanship

Elements of Retail Salesmanship

Paperback

Business GeneralManagement

ISBN10: 1025512367
ISBN13: 9781025512365
Publisher: Tradd Street Press
Published: Feb 14 2026
Pages: 296
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
Elements of Retail Salesmanship offers a foundational exploration into the principles and practices of effective selling in the retail sector. Paul Wesley Ivey provides a structured approach to the art of the sale, blending psychological insights with practical techniques that remain relevant to the modern business landscape. The work emphasizes the salesperson's role as an expert advisor, focusing on how to build trust, identify customer needs, and present products effectively.

The text covers critical aspects of the sales process, including the pre-approach, the demonstration, handling objections, and closing techniques. By treating salesmanship as a skill that can be developed through study and application, Ivey highlights the importance of personality, enthusiasm, and comprehensive product knowledge. Elements of Retail Salesmanship also explores the broader context of store operation and the impact of individual performance on overall business success.

6 different editions

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Ivey, Paul Wesley

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Management