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E-Learning Strategies

E-Learning Strategies

Hardcover

Business GeneralManagementGeneral Computers

ISBN10: 0470849223
ISBN13: 9780470849224
Publisher: John Wiley & Sons
Published: May 8 2003
Pages: 428
Weight: 2.12
Height: 1.20 Width: 6.82 Depth: 9.58
Language: English
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants

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