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Demystifying Business Celebrity
Paperback
ISBN13: 9780415327824
Publisher: Routledge
Published: Aug 1 2009
Pages: 192
Weight: 0.56
Height: 0.43 Width: 6.50 Depth: 8.68
Language: English
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.
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