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Defining, Measuring and Managing Consumer Experiences
Hardcover
Series: Routledge-Giappichelli Studies in Business and Management
AccountingInvesting & FinanceMarketing
ISBN13: 9780367479374
Publisher: Routledge
Published: Oct 1 2020
Pages: 120
Weight: 0.77
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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